Unfair competition: private enforcement actions.

Existing law defines unfair competition to include an unlawful, unfair, or fraudulent business act or practice, unfair, deceptive, untrue, or misleading advertising, and any false representations to the public. Existing law, as amended by Proposition 64 at the November 2, 2004, statewide general election, authorizes an action for relief from this prohibited conduct to be brought by the Attorney General, a district attorney, a county counsel, or a city attorney or prosecutor, or by any person who suffered an injury in fact and has lost money or property as a result of the unfair competition, and provides various remedies, including injunctive relief, restitution, and civil penalties.