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Deceased personalities.

It became law on May 17, 2010.

CA AB 585 · Assembly Bill · 2009–2010

Stage
Became law
Started in
Assembly
Sponsors
3
Latest action
May 17, 2010

What it does

Existing law establishes a cause of action for damages on behalf of specified injured parties for the unauthorized use of a deceased personality's name, voice, signature, photograph, or likeness for commercial purposes within 70 years of the personality's death, except as specified. Existing law defines "deceased personality" for purposes of these provisions as any natural person whose name, voice, signature, photograph, or likeness has commercial value at the time of his or her death, whether or not during the lifetime of that natural person the person used his or her name, voice, signature, photograph, or likeness on or in products, merchandise, or goods, or for purposes of advertising or…

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Where it stands

This bill passed and is now law.

  1. Introduced (Done)

  2. Committee (Done)

  3. Floor (Done)

  4. Law (Done)

    May 17, 2010

What moved

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Who is involved

Sponsors

The lawmakers who put their names on it, lead sponsors first.

In the news

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Where it goes next

Once a bill is decided, the questions are about what is done with it in California.

Work with this bill

Deceased personalities. | 52